How to Grow and Promote Your New Podcast

With 120 million monthly listeners in the United States alone, podcasts have established themselves as a mainstay of long-form programming. Many factors contribute to their popularity, including the hosts' ability to delve deeply into a particular topic and the fact that consumers may listen to a podcast while engaging in other activities such as exercising or driving.

Launching a podcast is a fantastic way to strengthen your position as a thought leader, increase your audience, and develop your company. The podcast market, though, maybe somewhat congested. On Apple Podcasts alone, there are more than two million individual podcast series, totalling around 50 million episodes!

Due to this, developing a successful Podcast Marketing Chicago plan is essential to transforming your brilliant idea into a hit product and ensuring that your podcast receives the listenership necessary to pay for the work you put into it. In light of this, let's have a look at some suggestions for a successful podcast marketing approach.

1. Use soundbites to entice listeners 

Make a note of the most thought-provoking, fascinating, or humorous passages from each episode, then chop them up into soundbites that you can share on social media. A soundbite provides your listeners with a low-commitment introduction to what makes you worth listening to, making it a more effective form of advertising than continuously saying "listen to our podcast." To appeal to a wider audience, shift the emphasis of your soundbites.

2. Receive exposure from visitors

A wonderful method to impart cutting-edge knowledge and increase the value of your podcast is by inviting guests. However, inviting guests also gives you the chance to use their social media following to cross-promote your podcast. If you have a guest on your show, thank them for their time and urge them to promote the episode on their social media accounts. They shouldn't have any problems because it's also good for them because it shows their expertise in the sector.

3. Make it simple to find your podcast

It's not only a good idea to stand out; success depends on it. Making sure your SEO and tags are on a point will be the first step in getting found by your target audience in searches. The next step is to ensure that visitors will click through to your podcast when you appear in pertinent searches. Your Podcast Marketing Chicago approach should concentrate on developing titles and excerpts that intrigue listeners enough to desire to learn more in order to achieve this.

4. Launch with more than one episode 

If anything is worse than losing a new listener because they have nothing else to listen to, it may seem unusual to release five episodes on the first day. Making multiple episodes without knowing what will appeal to your fans can be hazardous, but if you only release one on launch day, you run the risk of losing all of your listeners. This implies that you have as much time as necessary to polish the initial batch of episodes and ensure the highest possible quality of the final product when it is finally released.

Starting a podcast is an appealing option to expand your business because it has very low entry requirements in terms of start-up costs and personnel. You can establish a devoted community and position yourself for success in the future by employing the proper strategy from the first. Sadly, producing a podcast is a difficult effort in and of itself. Our Podcast marketing specialists are available to assist you with any aspect of the launch of your new podcast if you require assistance or guidance.